ABSTRACT GO BY SHER’S MARKETING COMMUNICATION STRATEGY TO INCREASE THE NUMBER OF K-POP MERCHANDISE ENHYPEN SALES Arranged by: Dini Amelia Gustiani Lecture: Ikhma Zurani, S.I.Kom., M.I.Kom The high sales of Enhypen merchandise is supported by good marketing from fans (Engene). One form of marketing that is well-known among k-pop is the group order system. The number of group orders is cert…