ABSTRACT Apkarkusi is an institution formed by the Government of Kuantan Singingi Regency as a Government action to address the problem of low rubber prices and not optimal quality of bokar. Research objectives: 1) To find out the characteristics of rubber planters who are members of Apkarkusi in Gunung Village, 2) To know the marketing strategy used by Apkarkusi in Kuantan Singingi Regency. S…