Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Dan Kep…

The Mitsubishi Xpander Brand MPV car is a motorized vehicle product that appeared in Indonesia in 2017. The purpose of this study was to determine the effect of product quality and brand image on the purchase and satisfaction decisions of the Mitsubishi Xpander MPV brand in Pekanbaru. This study uses Customer Satisfaction as an endogenous variable and Purchasing Decision as an intervening varia…