Analisis Pengaruh Faktor Pribadi Dan Kelompok Referensi Terhadap Keputusan Pe…

This study aims to see how the influence of Personal Factors and Reference Group of the purchase decision and Customer Satisfaction Brand Honda motorcycles in Pekanbaru. In this study, there are four variables that Personal factor (X1), Reference Group (X2), Purchase Decision (Y1), Customer Satisfaction (Y2). Population of this research is that people who buy a Honda motorcycles in Pekanbaru wi…