Pengaruh Pemasaran Relasional Terhadap Kepercayaan, Kepuasan dan Loyalitas Na…

SITI HANIFA SANDRI, NIM. 1210247131. The Effect of Relationship Marketing and Trust to Satisfaction and Loyalty of Bank Perkreditan Rakyat Loan Customers in Pekanbaru. Under supervision of Samsir and Gatot Wijayanto. This research held in order to analyze the direct and indirect effect of relationship marketing and trust to loyalty through BPR loan customers’ satisfaction. Population are…