Analisis Kepuasan Konsumen Berbelanja Buah Di Pasar Modern Saat Pandemi Covid…

ABSTRACT This research aims to identify the characteristics and analyze consumer satisfaction in shopping for fruit in modern markets during the Covid-19 pandemic. This research was conducted at the modern market of Jumbo Mart Delima in Delima Village, Tampan District, Pekanbaru city with a survey method in June - July 2021. The selected respondents were consumers who came to shop for fru…