Image of Faktor-Faktor Yang Mempengaruhi Perilaku Penggunaan Smartphone Bagi Petani Kelapa Sawit Dalam Program Psr (Peremajaan Sawit Rakyat) Di Kecamatan Kerumutan Kabupaten Pelalawan
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Faktor-Faktor Yang Mempengaruhi Perilaku Penggunaan Smartphone Bagi Petani Kelapa Sawit Dalam Program Psr (Peremajaan Sawit Rakyat) Di Kecamatan Kerumutan Kabupaten Pelalawan

ABSTRACT
This study aims to determine the technology acceptance model for smartphone
usage behavior for oil palm farmers in Kerumutan District, Pelalawan Regency. A
total of 60 sample respondents were taken by simple random sampling from 2
villages, namely Beringin Makmur Village and Pematang Tinggi Village. Data
collection techniques are carried out by distributing questionnaires or
questionnaires. The data analysis techniques used are descriptive, likert scale,
Structural Equation Modeling (SEM) using SmartPLS analysis tool version 4. The
result of this study is that the access and function of using smartphones by oil
palm farmers in Kerumutan District, Pelalawan Regency, namely respondent
farmers using smartphones as a medium for finding information is in the sufficient
category. Respondent farmers using smartphones as an educational medium are in
the very low category. Respondent farmers using smartphones as entertainment
media are in the enough category. Hypotheses have a significant effect and are of
positive value are X1 againts X2, X2 against X3, X2 against X4, X4 against Z, Y1
against X1, Y1 against X2, Y2 against X1, and Y2 against X2. The hypothesis has
no significant effect and is positive is X1 against X3. And hypotheses that have a
negative and insignificant effect is X3 againts X4.
Keywords: Smartphone, Oil Palm, access and function, Technology Acepptance
Model

Ketersediaan
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Perpustakaan Universitas Riau 1906155392
1906155392
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1906155392
Penerbit
Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
1906155392
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
AGRIBISNIS
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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