CD Skripsi

Analisis Persaingan Industri Kecil Jamur Crispydi Kota Pekanbaru

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This research aims to determine business competition in the Crispy Mushroom industry in Pekanbaru City. The approach method used in this research uses a qualitative descriptive approach. The types of data used in this research are primary and secondary data. Where primary data is obtained directly from respondents through interviews, questionnaires, documentation. Meanwhile, secondary data was obtained through government agencies such as the Pekanbaru City Central Statistics Agency and the Pekanbaru City Department of Industry and Trade. The analytical method used is Porter Five Capital Analysis, population and sample of 9 crispy mushroom businesses. Research results: Competition in the small crispy mushroom industry is demonstrated by product quality with attractive packaging. Apart from that, the promotions used on social media are also quite varied.

Keywords: Business Competition, Crispy Mushroom, Porter

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902111835

Penerbit

Pekanbaru : Universitas Riau - FEB - Ilmu Ekonomi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902111835

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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