CD Skripsi

Analisis Faktor-Faktor Yang Mempengaruhi Prospek Industri Kreatif Periklanan (Advertising) Di Kota Pekanbaru (Studi Kasus Iklan Baliho Dan Spanduk)

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This research was conducted in the city of Pekanbaru that discusses the prospects of the creative advertising industry (advertising) in Pekanbaru, the method used in this research is descriptive and the type of data used are secondary data and primary data.
Research variables are factors that affect the prospects of Creative Industries Advertising (Advertising) in Pekanbaru. The formulation of the problem is to see how the influence of capital, labor, availability of raw materials and marketing.
In the analysis of the industry, it is considered that the production factors capital, labor production factors and natural factors of production (raw materials) affect the prospects of the creative advertising industry (advertising). In this analysis revealed that the capital and labor experts in the field of design is indispensable in improving the advertising business in the city of Pekanbaru. In order to establish the capital portion of the advertising business advertising entrepreneur is using its own capital, and there is also the use of the loan. And the raw material itself, in the city of Pekanbaru has many printing-printing that has been providing or selling materials and even the tools for the advertising business.


Keywords: Capital, Labor, Availability of Raw Materials and Marketing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01.113 (0087)

Penerbit

Pekanbaru : Universitas Riau - FEKON - Ilmu Ekonomi., 2013

Deskripsi Fisik

viii, 59 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 01.113 (0087)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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