CD Skripsi

Analisis Motivasi Dan Persepsi Nilai Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Produk Kosmetik Merek Wardah Di Kota Pekanbaru

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The purpose of this research is to analyze the influence of Motivation, Perception of value to Buying Decision, analyze the influence of Motivation, Perception of value and Buying Decision to Consumer Satisfaction, analyze the influence of buying Decision to consumer satisfaction. analyze the influence of motivation to consumer satisfaction using by buying Decision as intervening. analyze the influence of perception of value to consumer satisfaction using by buying Decision as intervening. There are four latent variable in this research such as motivation (X1), perception of value (X2), buying Decision (Y), and consumer satisfaction (Z). The population of this research is all woman buy and used product cosmetic wardah in Pekanbaru city with a sample of 130 respondents were selected by using purposive sampling method with criteria that consumers is women and over the age of seventeen years and them of job in buy product cosmetic wardah. Collecting data in this study with questionnaire method. In terms of data analysis, this study using path analysis with SPSS 21.
The results showed that: 1) the motivation have a positive influence and significant impact to buying Decision with path coefficient 0,542, 2) the perception of value have a positive impact and significant effect to buying Decision with path coefficient 0,255, 3) motivation have a positive influence and significant impact on consumer satisfaction with path coefficient 0,274, 4) perception of value have a positive influence and significant impact on consumer satisfaction with path coefficient 0,303, 5) buying Decision have a positive influence and significant effect on consumer satisfaction with path coefficient 0,293, 6) Motivation has a significant positive influence and significant effect on consumer satisfaction using by buying Decision as intervening with path coefficient 0,274, 7) perception of value has a significant positive influence and significant effect on consumer satisfaction using by buying Decision as intervening with path coefficient 0,303.
Keyword : motivation, perception of value, buying Decision and consumer satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 116 (0144)

Penerbit

Pekanbaru : Universitas Riau - Fakultas Ekonomi - Manajemen., 2016

Deskripsi Fisik

xii, 88 hlm.: ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 02. 116 (0144)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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