Pengaruh Promosi Penjualan Dan Harga Terhadap Keputusan Pembelian Dengan Mina…

ABSTRACT This study aims to determine the effect of sales promotion, price, and purchase intention on the purchase decision of Madame Gie products consumers in Pekanbaru City, and to determine the effect of sales promotion and price on purchase decision mediated by purchase intention of Madame Gie products consumers in Pekanbaru City. The population in this study is Madame Gie consumers who ha…