Analisis Pemanfaatan Media Sosial Instagram Untuk Pengembangan Usaha Papan Bu…

Abstract: This study aims to analyze the utilization of Instagram as a social media platform in the development of the flower board business "Bening Florist" located in Air Dingin Subdistrict, Pekanbaru City. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation with the business owner. The findings reveal that Instagram plays a si…