Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pel…

ABSTRACT This study aims to determine the effect of price, product quality and service quality on customer loyalty with customer satisfaction as an intervening variable of Janji Jiwa coffee in Pekanbaru city. The population in this study were all customers who had ever purchased Janji Jiwa coffee products. Sample selection was based on non-probability sampling techniques with purposive samplin…