Pengaruh Harga, Kualitas Produk Dan Brand Ambassador Terhadap Kepuasan Pelang…

ABSTRACT This study aims to determine the effect of price, product quality and brand ambassador on purchasing decisions and customer satisfaction of scarlett whitening products in Pekanbaru city. The population in this study were consumers who bought and used scarlett whitening products in Pekanbaru city, the number of which is not known for sure. Sampling used nonprobability sampling with pur…