CD Disertasi

Pengaruh Implementasi Relationship Marketing Dan Citra Merek Terhadap Kepuasan Pelanggan Indihome Pada Pt Telkom Indonesia Witel Riau Daratan Pekanbaru

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THE EFFECT OF RELATIONSHIP MARKETING IMPLEMENTATION AND BRAND IMAGE ON CUSTOMER SATISFACTION FOR INDIHOME AT PT TELKOM INDONESIA WITEL RIAU DARATAN PEKANBARU
By : Salsa Alkila
Email : [email protected]
Supervisor : Meyzi Heriyanto
Business Administration Study Program, Department of Administration Scienes Faculty of Social Science and Political Science, Riau University
Pekanbaru, Indonesia
Bina Widya Campus
Street. HR. Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293
Phone/Fax. 0761-63277
ABSTRACT
This study aims to determine the effect of relationship marketing implementation and brand image on customer satisfaction for Indihome at PT Telkom Indonesia Witel Riau Daratan Pekanbaru. The method used in this research is descriptive and quantitative statistics with explanatory research. The sample in this study amounted to 100 respondents who were determined using accidental sampling technique and using a questionnaire for data collection techniques. The data analysis technique uses multiple linear regression analysis and the research instrument through validity tests, reliability tests, and classical assumption tests. The results showed that relationship marketing (X1) has a significant positive effect on customer satisfaction (Y), brand image (X2) has a significant positive effect on customer satisfaction (Y), and relationship marketing (X1) and brand image (X2) simultaneously have a significant positive effect on customer satisfaction (Y).
Keywords : Relationship Marketing, Brand Image, Customer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901111954

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901111954

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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