CD Skripsi

Pengaruh Brand Ambassador Dan Iklan Terhadap Keputusan Pembelian Pada Produk Ms Glow Pekanbaru Cabang Delima

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Efforts to win market competition need to be made in order to increase sales. Sales at a company can be influenced by purchasing decisions. For this reason, strategies are needed that can influence consumer behavior in making purchasing decisions. The purpose of this research is to determine the influence of brand ambassadors and advertising on product purchasing decisions for MS Glow Pekanbaru Delima Branch. Data collection was carried out by distributing questionnaires which were analyzed quantitatively using SPSS tools. The sample in this study consisted of 100 respondents who were determined using purposive sampling techniques. From the analysis that has been carried out, research results show that the brand ambassador (X1) has a significant and positive influence on purchasing decisions (Y), advertising (X2) has no influence on purchasing decisions
(Y) and brand ambassadors (X1) and advertising (X2) have a significant and simultaneous influence on purchasing decisions (Y) on MS Glow Pekanbaru Delima Branch products.
Keywords: Brand Ambassador, Advertising and Purchasing Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001135021

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001135021

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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