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Pengaruh Store Atmosphere, Store Location Dan Variasi Produk Terhadap Keputusan Pembelian (Studi Konsumen Pada Padussy Coffee Pekanbaru)

This research aims to determine the influence of store atmosphere, store location and product variations on purchasing decisions at Padussy Coffee Pekanbaru. The method used in this research is descriptive quantitative with the SPSS version 25 program, with data sources from primary data and secondary data. The population in this research is all consumers of Padussy Coffee Pekanbaru. For data collection techniques through questionnaires using the accidental sampling method, namely a technique for determining the sample based on chance.

Ketersediaan
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Perpustakaan Universitas Riau 2001113545
2001113545
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
2001113545
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2001113545
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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