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Pengaruh Store Atmosphere, Penetapan Harga Dan Pelaksanaan Promosi Terhadap Keputusan Pembelian Pada Warung Six Pekanbaru

The research aims to understand the influence between store atmosphere, pricing and implementation of promotions at Warung Six Pekanbaru. Competition in the business world is a challenge for companies to be able to achieve all their desired goals. In achieving its goals, companies must provide goods and services that create a separate image for the company and provide the best offers for goods and services to attract consumers. The independent variables are store atmosphere, pricing and promotion implementation, while the dependent variable is purchasing decisions. The method used in the research is quantitative methods. The sample used was 100 respondents using the Accidental Sampling technique on Warung Six Pekanbaru consumers. The data source used in the research is primary data obtained through the process of distributing questionnaires to Warung Six Pekanbaru consumers, which was then collected statistically using SPSS software. The results of this research are that store atmosphere (X1) has a positive and significant effect on purchasing decisions (Y), pricing (X2) has a positive and significant effect on purchasing decisions (Y), promotion implementation (X3) has a positive and significant effect on purchasing decisions, and Store atmosphere, pricing and implementation of promotions have a significant influence on purchasing decisions.
Keywords: Store atmosphere, Pricing, Promotion Implementation and Purchasing Decisions

Ketersediaan
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Perpustakaan Universitas Riau 2001112963
2001112963
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
2001112963
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2001112963
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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