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Pengaruh Promosi (Flash Sale) Dan Affiliate Marketing Terhadap Perilaku Konsumtif Pada Marketplace Shopee (Studi Pada Mahasiswa Universitas Riau)

Consumptive behavior is excessive consumption behavior that is not based on rational considerations, but rather on desires that have reached a level that is no longer rational. This is the background to this research. To find out whether there is consumptive behavior among Riau University students, a descriptive and quantitative method was employed, with research data sources coming from both primary and secondary data. The number of samples in this study was 100 people, using the sampling technique of proportional stratified random sampling. The analytical method for this research is multiple linear regression analysis, supplemented by validity and reliability tests. The results of this research show that flash sales (X1) had a positive and significant effect on consumptive behavior (Y), affiliate marketing (X2) had a positive and significant effect on consumptive behavior (Y), and both flash sales (X1) and affiliate marketing (X2) had a significant and simultaneous effect on consumptive behavior (Y) in the Shopee marketplace in a study of Riau University students.
Keyword : Flash Sale, Affiliate Marketing, Consumer Behavior

Ketersediaan
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Perpustakaan Universitas Riau 2001113248
2001113248
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
2001113248
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2001113248
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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