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Pengaruh digital marketing Dan Penetapanhargaterhadap Keputusan Pembelian Pada Toko Buku Zanafa Pekanbaru

This study aims to determine the influence of digital marketing, pricing on purchasing decisions at Zanafa Bookstore Pekanbaru. The method used in this study is descriptive and quantitative statistics which can be understood as a research method based on the philosophy of positivism. The sample in this study amounted to 96 respondents who were determined using purposive sampling and using questionnaires as data collection instruments. From the data analysis that has been carried out, it was obtained that digital marketing (X1) has a positive and significant effect on purchasing decisions (Y), pricing (X2) has a positive and significant effect on purchasing decisions (Y), and digital marketing (X1), pricing (X2) has a positive and significant effect on purchasing decisions (Y) at Zanafa Bookstore Pekanbaru

Keywords: Digital Marketing, Pricing and Purchasing Decisions

Ketersediaan
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Perpustakaan Universitas Riau 2001136051
2001136051
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
2001136051
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2001136051
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
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Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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