CD Skripsi
Pengaruh Human Capital Dan Social Capital Terhadap Kinerja Social Enterprise Dengan Competitive Advantage Sebagai Mediasi (Studi Kasus Pada Koperasi Di Kabupaten Bengkalis)
ABSTRACT
Cooperatives, as a form of social enterprise, have an important role in the economy, but many cooperatives face challenges in maintaining their performance. This study examines the role of human capital and social capital in improving the performance of social enterprises, namely cooperatives, with competitive advantage as a mediating variable. The population of this research is cooperatives in Bengkalis Regency. The sampling technique used was purposive sampling. Data was collected through a questionnaire with 154 respondents who were the chairman and secretary of the cooperative. Data analysis was carried out using the SEM-PLS approach using SmartPLS software. The results of this study reveal that human capital and social capital have a significant role in strengthening competitive advantage, which then contributes to improving the performance of social enterprises. With competitive advantage as mediation, the relationship between human capital and social capital with social enterprise performance becomes more effective. These findings suggest that developing human and social capital is a key strategy for cooperatives in Bengkalis Regency to achieve optimal competitive advantage.
Keywords: human capital, social capital, competitive advantage, social enterprise performance
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