CD Skripsi

Analisis Pemanfaatan Media Sosial Instagram Untuk Pengembangan Usaha Papan Bunga Bening Florist Di Kelurahan Air Dingin Kota Pekanbaru

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Abstract: This study aims to analyze the utilization of Instagram as a social media platform in the development of the flower board business "Bening Florist" located in Air Dingin Subdistrict, Pekanbaru City. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation with the business owner. The findings reveal that Instagram plays a significant role as a visual promotional tool, a means of interactive communication with customers, and a way to expand market reach. Features such as feed, stories, reels, and direct messages are utilized to build brand identity and increase product visibility. The data shows a notable increase in orders and revenue since using Instagram, although challenges remain in mastering digital features and competing with similar businesses. In conclusion, consistent and strategic use of Instagram has had a positive impact on the growth of Bening Florist and can serve as an effective digital marketing practice model for local micro, small, and medium enterprises (MSMEs).
Keywords: Social Media, Instagram, MSMEs, Digital Marketing, Flower Board, Bening Florist.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1905124241

Penerbit

Pekanbaru : Universitas Riau FKIP Pendidikan Ekonomi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1905124241

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN ILMU PENGETAHUAN SOSIAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mauli

Versi lain/terkait

Lampiran Berkas

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