CD Skripsi

Pengaruh Green Product Knowledge Dan Green Brand Image Dengan Green Trust Sebagai Variabel Moderasi Terhadap Green Purchase Intention Produk Kecantikan Avoskin Di Kota Pekanbaru.

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ABSTRACT
This study aims to examine the influence of Green Product Knowledge and Green Brand Image on Green Purchase Intention through Green Trust in Avoskin beauty products. The population of this study was Pekanbaru City residents who had never purchased Avoskin beauty products and had a knowledge about Avoskin as a green product. A sample of 115 respondents was drawn using purposive sampling and an online questionnaire. Data analysis used descriptive statistics and path analysis. The data were processed using Statistical Product and Service Solution (SPSS). The results indicate that Green Product Knowledge and Green Brand Image have a significant influence on Green Trust. Green Product Knowledge, Green Brand Image, and Green Trust have a significant influence on Green Purchase Intention. Green Trust has a significant mediating effect on Green Product Knowledge and Green Purchase Intention. Green Trust has a significant mediating effect on Green Brand Image and Green Purchase Intention.
Keywords: Green Product Knowledge, Green Brand Image, Green Trust, Green
Purchase Intention, Avoskin.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902112791

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902112791

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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