CD Tesis

Analisis Strategi PT Bank BRI TBK Dalam Menghadapi Financial Technology

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The purpose of this study is for the strategy and constraints of PT Bank BRI Tbk in the face of financial technology. This research is a qualitative study with a case study approach. The research was conducted at PT. Bank Rakyat Indonesia (Persero) Tbk. The informants used in this study were 5 people who had met several criteria. The data used are primary data in the form of observations about the facts and activities at the Pekanbaru BRI Office and the opinions of several research subjects. Data collection techniques were carried out through interviews, observation, documentation and triangulation. Data analysis uses an interactive model consisting of data collection, data presentation, conclusion drawing.
The results of the SWOT analysis, which is an analysis of internal-external matrices for PT Bank BRI Tbk in the face of fintech in cell I, illustrate that PT Bank BRI Tbk is in a high condition and must implement a growth and development strategy, because the results of the external components produce a total score 3.10 and internal component assessments produce a total score of 3.08. In other words, PT Bank BRI Tbk in the face of fintech is already at a fairly stable stage.
Constraints faced by PT Bank BRI Tbk in dealing with fintech are in terms of adaptation and outreach to a change, because PT Bank BRI Tbk is a bank that is quite old with a very large number of customers who are scattered in urban areas to remote villages. At present BRI is creating value innovations that will positively influence the cost structure and offer value for the Customer. Value innovation directs the company to the value leap for the Customer and for the company itself, so that BRI is present in its own market share, in accordance with the Blue Ocean strategy.

Keywords: Strategy, Internal Analysis and External Analysis of Weighting Internal and External Factors of the SWOT Method.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 07. 219 (0051)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Akuntansi., 2019

Deskripsi Fisik

xiii, 133 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 07. 219 (0051)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PASCASARJANA (MAGISTER) AKUNTANSI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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