CD Skripsi
Pengaruh Entrepreneurial Orientation Dan Market Orientation Terhadap Kinerja Badan Usaha Milik Desa (Bum Des) Di Kabupaten Siak Provinsi Riau
ABSTRACT
The main objective of this study is to examine the relationship between the entrepreneurial orientation and market orientation on the performance village-owned enterprises (BUMDes). The village-owned enterprises (BUMDes) is an economic instituion that aims to develop the potential of the village so that it can improve the welfare of the village society . This study used quantitative research. The population of this study are all director of village-owned enterprises (BUMDes) in Siak Regency of Riau Province. The data are collected through questionnaires that handed directly to the respondens. 92 completed quisioner are receipt and was analysis by WarpPLS 6.0. The results of this study concluded that entrepreneurial orientation and market orientation have a direct and significant impact on the performance of BUMDes. This indicates, that if the entrepreneurial orientation and market orientation are better in applying, it can increase the performance of Bumdes of BUMDes.
Keywords: Entrepreneurial orientation, Market orientation, Organizational performance, Village-Owned Enterprises (BUMDes).
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