CD Skripsi

Pengaruh Emosional, Kualitas Produk, Dan Harga Terhadap Kepuasan Konsumen Pada Toko Pm Collection Pekanbaru

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The fashion industry is currently experiencing very rapid growth, which can be seen from the increasing market demand. Therefore, PM Collection Pekanbaru, which operates in the fashion sector, needs to be able to adapt to changing trends and be able to compete in order to survive in the market. This study aims to see the influence of emotion, product quality and price on consumer satisfaction at PM Collection Pekanbaru. This study uses a quantitative method with a sample of 99 respondents. This study applies a nonprobability sampling technique with a purposive sampling approach. Data analysis was carried out using multiple linear regression. The results of this study indicate that emotion, product quality and price have a significant partial effect on consumer satisfaction. Simultaneously, the third variable has a significant effect on consumer satisfaction. In conclusion, increasing the emotional aspect, product quality, and price simultaneously can increase consumer satisfaction at PM Collection Pekanbaru. These findings are expected to be strategic input for management in designing a more effective marketing approach.




Keywords: Emotional, Product Quality, Price, Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101114131

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101114131

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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