CD Skripsi

Perilaku Komunikasi Pada Petani Hortikultura Di Kota Pekanbaru (Studi Kasus : Wilayah Kerja Bpp Kulim Pada Petani Hortikultura)

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ABSTRACT
The sustainability of farming in Kulim District in the urban agriculture sector is closely
related to the active participation of farmer group members. The participation of each individual
farmer can be seen from the communication behavior in the group. The problem is what are the
characteristics of farmers in the BPP Kulim work area for horticultural farmers in Pekanbaru
City, How is the communication process for farmers in the BPP Kulim work area? How is the
communication behavior in agriculture in the BPP Kulim Work Area? The purpose of this study
was to identify the characteristics of farmers in the BPP Kulim work area for horticultural
farmers in Pekanbaru City, describe the communication process for farmers in the BPP Kulim
work area for horticultural farmers in Pekanbaru City and describe communication behavior in
agriculture in the BPP Kulim work area. Information in this study was obtained through direct
interviews with respondents guided by a questionnaire from 33 respondents who were sampled
using the purposive sampling method. The location of the research was carried out in Pekanbaru
City, Kulim District on Jalan Pesantren Kulim, Gang Karya Bakti from March 2024-February
2025. 1. The characteristics of farmers at BPP Kulim, Pekanbaru City as a whole are in the fairly
good category (2.88). 2. The overall farmer communication process is in the very good category
(4.22). Farmers consider the information media (4.49) used to be credible and able to have a
positive impact in supporting their activities, 3. The communication behavior of farmers at BPP
Kulim, Pekanbaru City as a whole is in the good category (3.49). The aspects of farmer knowledge
(3.58) and farmer attitudes (3.52) reflect that farmers have a good understanding of the
communication process and a good attitude in managing and conveying information
Keywords: communication behavior, farmers, horticulture

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2006111484

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – AGRIBISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2006111484

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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