CD Skripsi

Pengaruh Kualitas Pelayanan Dan Bagi Hasil Terhadap Kepuasan Dan Loyalitas Nasabah Pada Bank Syariah Mandiri Cabang Pekanbaru

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Bank must be able to retain customers and increase the number of
customers. One strategy is to improve the quality of service and profit
sharing. Because this will be able to shape the satisfaction and loyalty of
customers.
This research will be conducted by customers of Bank Syariah
Mandiri Pekanbaru Branch, with research locations spread in the City of
Pekanbaru. With a sample of 374 customers. Data collection techniques
used are using questionnaires. Whereas to analyze the data, the SPSS
17.00 for windows and SmartPls program is used.
The results of this study indicate that: 1) service quality has a positive
effect on customer satisfaction Bank SyariahMandiriPekanbaru Branch; 2)
profit sharing has a positive effect on customer satisfaction Bank
SyariahMandiriPekanbaru Branch; 3) service quality has a positive effect
on customer loyalty of Bank Syariah Mandiri Pekanbaru Branch; 4) profit
sharing has a positive effect on customer loyalty of Bank Syariah Mandiri
Pekanbaru Branch; 5) satisfaction has a positive effect on Wom Bank
Syariah Mandiri Pekanbaru Branch customers.
Based on the results of the study, the company must be able to
increase customer satisfaction, one of which is to improve and improve the
quality of service and profit sharing provided to customers.
Key Words : Service quality, Profit Sharing, Customer Satisfaction,
Customer Loyalty, Bank Syariah Mandiri Pekanbaru
Branch.

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Доступность

Detail Information

Название серии

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Номер вызова

10 03. 220 (0025)

Издатель

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Сопоставление

xiv, 147 hlm,; ill.: 29 cm

Язык

Indonesia

ISBN/ISSN

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Классификация

10 03. 220 (0025)

Content Type

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Media Type

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Carrier Type

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Редакция

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Тема(ы)

MANAJEMEN

Специфические детали информации

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Заявление об ответственности

FATAH

Other version/related

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