ABSTRACT This study aims to determine the effect of price, product quality and brand ambassador on purchasing decisions and customer satisfaction of scarlett whitening products in Pekanbaru city. The population in this study were consumers who bought and used scarlett whitening products in Pekanbaru city, the number of which is not known for sure. Sampling used nonprobability sampling with pur…
ABSTRACT This study aims to analyze the influence of the non-physical work environment, workload, and work motivation on the performance of healthcare workers at the Rantau Panjang Kiri Community Health Center, Kubu Babussalam District, Rokan Hilir Regency. The background of this research is the fluctuation of employee performance, high workload, and low work motivation. This research employe…
ABSTRACT This study aims to examine the influence of Green Product Knowledge and Green Brand Image on Green Purchase Intention through Green Trust in Avoskin beauty products. The population of this study was Pekanbaru City residents who had never purchased Avoskin beauty products and had a knowledge about Avoskin as a green product. A sample of 115 respondents was drawn using purposive samplin…
ABSTRACT This study aims to determine the effect of sales promotion, price, and purchase intention on the purchase decision of Madame Gie products consumers in Pekanbaru City, and to determine the effect of sales promotion and price on purchase decision mediated by purchase intention of Madame Gie products consumers in Pekanbaru City. The population in this study is Madame Gie consumers who ha…
ABSTRACT This study aims to analyze the influence of celebrity endorsement and online customer review on purchase intention of Glad2Glow moisturizer products through trust among Generation Z in Pekanbaru City. This research employs a quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach with SmartPLS 4.0 software. Data were collected from 100…
ABSTRACT This study was conducted with the aim to determine the effect of leadership and OHS on work productivity through job satisfaction of production employees of PT Riau Dua Berlian. The population in this study were production employees of PT Riau Dua Berlian. The number of samples in this study was carried out by means of saturated sampling techniques (census), namely making all members …
ABSTRACT This study aims to determine the effect of motivation and compensation on employee performance in the processing department at PT. Usaha Kita, Kuantan Singingi Regency. This research used a quantitative approach with a multiple linear regression analysis model. The population used in this study was 74 employees, and a sample of 74 respondents was distributed to obtain data. The sampli…
ABSTRACT This study aims to analyze the effect of mental workload and physical work environment on employee performance at PT. Henson Alfa Gros. The research method employed is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 72 employees. The regression analysis shows that mental workload has a positive and significant effect o…
This study aim to know the effect of organisational climate, human relations, and work facilities on employee performance at the PT Permata Hijau Indonesia Balam Unit. The population in this study was all employees of PT Permata Hijau Indonesia Balam Unit. The tecniqal sampling was total sampling tecnique. The member of samples was 117 emplayes. The data analysis method employed in this researc…
Increasing utilization of social media platforms as marketing tools has encouraged companies, including SVO Payung Sekaki in Pekanbaru City, to optimize their advertising strategies through Facebook and Instagram. Despite active use of both platforms, there remains a gap in understanding their comparative advertising effectiveness. This research aims to analyze and compare the advertising effec…
Every organization is required to be able to compete in order to survive in global competition. The way to strengthen the capacity of the organization is by strengthening the human resources it has. However, the problem of human resources is a challenge for management because the success of management depends on the quality of human resources. If human resources in the company can run effective…
ABSTRACT This study investigates the impact of three dimensions of green Supply Chain Management—green procurement, green production, and green distribution—on firm performance using a quantitative research method. Data were collected by distributing questionnaires to 45 small and medium-sized manufacturing enterprises (SMEs) in Pekanbaru. The collected data were analyzed using SPSS softwa…
ABSTRACT This study aims to analyze the effect of Competence, Training and Organizational Citizenship Behavior on Teacher Performance SMA Negeri 1 Kampar Timur. This study uses a quantitative approach with a population consisting of all teachers of SMA Negeri 1 Kampar Timur, totaling 59 people. The research sample was taken using the saturated sample method, so that the entire population was s…
ABSTRAK This study aims to analyze the stock market reaction to dividend announcements of companies listed in the LQ45 and Jakarta Islamic Index (JII) for the 2021–2024 period. An event study approach was employed with an observation window of five days before and after the announcement. The variables examined were Abnormal Return (AR), Cumulative Abnormal Return (CAR), and Trading Volume Ac…
ABSTRACT This study aims to examine the effect of profit management on financial performance with female directors as a moderating variable. The population in this study consists of mining companies listed on the Indonesia Stock Exchange during the period 2020-2024, totaling 53 companies. This study uses quantitative data and secondary data obtained from Osiris, the website www.idx.co.id, and …
ABSTRACT This study aims to analyze, examine, and test the impact of economic policy uncertainty on cash holdings with financial constraints as a moderating variable in energy sector companies in the Asian region during the period 2018-2024. This study uses panel data regression analysis, with a total population of 233 companies and 1,631 data points. However, after data cleaning, the sample s…
ABSTRACT The Indonesian technology sector demonstrates strong fundamental growth, yet the firm value of companies listed on the Indonesia Stock Exchange (IDX) has experienced a decline in recent years. This study analyzes the influence of capital structure on firm value and the role of the Investment Opportunity Set (IOS) as a moderating variable in 29 technology sector companies on the IDX fo…
ABSTRACT The aim is to determine the differences in risk-taking courage, self-efficacy, motivation and entrepreneurial interest between management and economics students, to determine the effect of courage to take, self-efficacy and entrepreneurial motivation partially and simultaneously on entrepreneurial interest The population of this study were students of the Department of Management …
ABSTRACT The purpose of this study was to determine the differences in entrepreneurship education, personality, entrepreneurial mindset, and entrepreneurial interest between accounting and economics students. To determine the effect of entrepreneurship education, personality, and entrepreneurial mindset partially and simultaneously on entrepreneurial interest of students majoring in accoun…
ABSTRACT Entrepreneurial intention is a person's desire to do something or create entrepreneurial behavior based on a person's willingness to take risks, take advantage of opportunities, and live as a creative and independent person with the ability to manage existing resources. This study aims to determine the effect of social support, academic support, and creativity on the entrepreneuri…