CD Skripsi

pengaruh pengetahuan manajemen bisnis terhadap keberlangsungan usaha kecil di kecamatan bukit raya, pekanbaru

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This study aims to determine the effect of business management knowledge on the sustainability of small enterprises in Bukit Raya District, Pekanbaru. The research is motivated by the low level of understanding among small business owners regarding key aspects of business management such as production, marketing, and finance, which may hinder their business continuity. A quantitative approach was used with a survey method involving 65 small business owners selected through purposive sampling. Data were collected using questionnaires and analyzed using simple linear regression, along with classical assumption tests. The results show that business management knowledge has a positive and significant effect on the sustainability of small enterprises. In other words, the higher the business management knowledge possessed by business owners, the greater the likelihood their businesses will survive and grow. Managerial knowledge in areas such as business planning, financial management, and innovation contributes significantly to increased income and customer satisfaction. Therefore, enhancing business management knowledge is a key factor in sustaining MSMEs.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2105111821

Penerbit

Pekanbaru : UNRI – FKIP – Pendidikan Ekonomi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2105111821

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat

Versi lain/terkait

Lampiran Berkas

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