CD Skripsi

pengaruh personal branding dan tingkat pendidikan terhadap keputusan pembelian kelas pelatihan kepenulisan esai pada akademi prestasi

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This study aims to analyze the influence of personal branding and education level on purchasing decisions for essay writing training classes at the Akademi Prestasi. This study was motivated by the instability of the number of essay class participants in each batch, which caused fluctuations in income. This study uses a quantitative approach with a survey method. The sample consists of 171 respondents out of a total population of 300 respondents. The sampling technique used is proportional random sampling, and the data analysis technique is multiple regression analysis. The results show that, partially, personal branding significantly influences purchasing decisions, while educational level does not influence purchasing decisions for essay writing training classes. However, simultaneously, personal branding and educational level significantly influence purchasing decisions. This funding suggests that a strong personal brand of the trainer can enhance participants trust and interest in attending the training class, while participants educational level tends to influence their motivation to attend the class but does not significantly affect purchasing decisions.
Keywords: Purchasing Decisions, Personal Branding, Educational Level

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2105110995

Penerbit

Pekanbaru : UNRI – FKIP – Pendidikan Ekonomi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2105110995

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat

Versi lain/terkait

Lampiran Berkas

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