Pengaruh Green Marketing Mix Terhadap Brand Image Dan Keputusan Pembelian Tup…

ABSTRAK This research was conducted to determine the influence of Green Marketing Mix on Brand Image and Purchase Decision for Tupperware in Pekanbaru City. The population in this study consisted of consumers who purchased and used Tupperware product. With purposive sampling technique was employed to obtain a sample of 100 respondent. The data analysis method used Structural Equation Model (SE…