CD Skripsi

Pengaruh Social Media Marketing Tiktok, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Flash Sale Produk Serum Avoskin Di Pekanbaru

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ABSTRACT
This study aims to analyze the Influence of Social Media Marketing Tiktok, Product Quality, and Price Perception on Purchase Decisions for Flash Sale of Avoskin Serum Products in Pekanbaru. The research method used is quantitative involving 150 respondents, who are consumers of Avoskin serum products in Pekanbaru City who have made online purchases through the TikTok platform during the flash sale. The sample was selected using a non-probability sampling method using a purposive sampling and snowball sampling approach, data collection was carried out by filling out a questionnaire. Data analysis was carried out using Multiple Linear Regression using IMB SPSS statistics software. The results of the study showed that; the Social Media Marketing variable (X1) has a significant influence on Purchase Decisions (Y), the Product Quality variable (X2) has a significant influence on Purchase Decisions (Y), the Price Perception variable (X3) has a significant influence on Purchase Decisions (Y). The coefficient of determination shows that 60.2% of the variation in Purchase Decisions can be explained by the Social Media Marketing, Product Quality, Price Perception variables. while the rest is influenced by other variables not examined in this study.
Keywords: Social Media Marketing TikTok, Product Quality, Price Perception, Purchasing Decision Flash Sale.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2002112967

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2002112967

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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