ABSTRAK This research was conducted to determine the influence of Green Marketing Mix on Brand Image and Purchase Decision for Tupperware in Pekanbaru City. The population in this study consisted of consumers who purchased and used Tupperware product. With purposive sampling technique was employed to obtain a sample of 100 respondent. The data analysis method used Structural Equation Model (SE…
ABSTRACT This study aims to determine the effect of internship experience, communication skills, and job interest on the work readiness of Management students class of 2021, Faculty of Economics and Business, Riau University. Using a quantitative approach with purposive sampling technique, 166 respondents participated through questionnaires. The results showed that partially, communication ski…
ABSTRACT This study aims to examine and analyze the influence of service quality, price, and store atmosphere on purchase decisions at Sekarsa Coffee & Space Pekanbaru. Data were collected from 384 respondents and analyzed using SEMPLS version 3. The results indicate that both service quality and price have a significant positive effect on purchase decisions. Store atmosphere emerges as th…
ABSTRACT This study to examine the effect of Leadership, Work Environment, and Job Satisfaction on the Performance of Non-Civil Servant Nurses at Madani Regional Hospital Pekanbaru." The research consists of four variables: Leadership (X1), Work Environment (X2), Job Satisfaction (X3), and Performance (Y). The population and sample in this study include all Non-Civil Servant Nurses at Madani R…
ABSRTARCT This study aims to analyze the influence of leadership and training (Diklat) on teacher performance at SMAN 1 Bangkinang Kota, both partially and simultaneously. The research method used is quantitative with a multiple linear regression approach. The sample in this study consists of teachers from SMAN 1 Bangkinang Kota, selected through a specific sampling technique. Data were collec…
ABSTRACT This study aims to determine the effect of motivation and workload on employee job satisfaction at PT. Sumber Tirta Anugrah Rezeki Pekanbaru. The background of this research is based on the phenomenon of increasing employee absenteeism and labor turnover rates over the past five years, indicating problems related to motivation and workload that affect job satisfaction. This research u…
ABSTRACT This research aims to determine the influence of competence and work motivation, both simultaneously and partially, on teacher performance at SMA Negeri 13 Pekanbaru. The population in this study consists of all teachers at SMA Negeri 13 Pekanbaru, totaling 38 individuals. The sample includes the principal and all teachers at the school. Data collection was conducted through questionn…
ABSTRACT This study aims to analyze the influence of green marketing mix concept awareness on Gen Z’s purchasing decisions for Uniqlo products in Pekanbaru. The green marketing mix consists of four dimensions: green product, green price, green place, and green promotion. A quantitative research method was employed with purposive sampling targeting 140 Gen Z respondents who are Uniqlo custome…
ABSTRACK This study aims to determine the effect of Customer Relationship Marketing and Experiential Marketing Based on Marketing 6.0 on Shopee Features on Gen Zillenials Customer Loyalty for Skintific Skincare Products in Pekanbaru City with Customer Satisfaction as a mediating variable. The population studied in this study were Generation Z and Generation Millennials who had used the Shopee …
ABSTRACT Indonesian consumer shopping behavior, particularly among millennials, tends to be increasingly impulsive, especially with the ease of transactions through e-commerce platforms such as TikTok Shop. This trend drives marketers to continuously study and develop various strategies. As a segment of society, millennials represent a promising market due to their high level of digital litera…
ABSTRACT Effective and efficient financial management is the main key for companies to face challenges in order ti achieve their goals. One aspect of financial health can be measured through financial ratio analysis. Financial ratios can reflect a company’s ability to meet obligations, financial consistency, and efficiency in generating profits. In addition, companies with good financial hea…
ABSTRACT This study aims to examine the effect of leverage, profitability, and company size on earnings quality. The population is this study are automotive sub sector manufacturing companies listed on the Indonesia Stock Exchange for the 2020-2023 period and a sample of 56 from 14 companies was obtained using the purposive sampling method. This study uses quantitative data and this study use…
ABSTRACT This study aims to determine and analyze the influence of tax knowledge, self-efficacy, and job market considerations on accounting students' career interests as tax accountants. This study uses a quantitative approach with a research population of all students of the Accounting Study Program, Faculty of Economics and Business, University of Riau, class of 2022 who took the concentrat…
ABSTRACT The purpose of this research is to analyse motivation, work commitment and workload partially or simultaneously to the performance of Fox Hotel Pekanbaru employees. The analysis method used in this research is quantitative data analysis method by using multiple linear regression analysis model with SPSS tool. With the sampling technique is saturated sample, where all employees of Fox …
ABSTRACT This research was conducted in 35 Village-Owned Enterprises (BUMDes) in Kuantan Singingi Regency. The objectives of this study are to determine the positive and significant effect of motivation partially on employee performance, to determine the positive and significant effect of communication partially on employee performance, to determine the positive and significant effect of work …
ABSTRACT Liberica coffee from Meranti Islands Regency has a unique fruity aroma and strong taste character, as well as the ability to grow on peat and clay lands. This uniqueness has been recognized through the Geographical Indication Certificate (GIS), but its development still faces structural obstacles. This study aims to analyze the role of local institutions, the improvement process, …
ABSTRACT This study aims to determine the level of risk of manual handling and musculoskeletal disorder in roustabout employees of PT BDSI (PT BOHAI DRILLING SERVICE INDONESIA). The population in this study were roustabout employees who had worked for more than 1 year, totaling 100 employees with a sample of 50 people determined by purposive sampling technique. This study uses a descriptive ty…
ABSTRACT This study aims to determine the influence of employability skills and internship experience on work readiness of undergraduate management students class 2021, Faculty of Economics and Business, Riau University. The population in this study were management students class 2021, Faculty of Economics and Business, Riau University who had carried out an internship totaling 287 people with…
Rice loader employees at PERUM BULOG Riau perform manual handling activities. This can be seen when employees perform prolonged standing activities, bending over and over again, and carrying very heavy material loads. This study uses the Nordic Body Map (NBM) method to identify the extent of musculoskeletal complaints experienced by employees. Meanwhile, the Key Indicators-LMM method was applie…
ABSTRACT This study discusses issues related to hard skills, soft skills, self-efficacy, and work readiness among Management Department students at the University of Riau, Class of 2021. The objectives of this study are: (1) Does hard skill influence work readiness among Management Department students at the University of Riau, Class of 2021? (2) Does soft skill influence work readiness among …