Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Dan Kep…

The purpose of this study is to determine the effect of Brand Image and Product Quality to the Purchase Decision and Consumer Satisfaction of matic Honda Motorcycle in Pekanbaru. The object in this research is matic Honda motorcycle. This study uses Consumer Satisfaction as endogenous variable and Purchase Decision as intervening variable. While the exogenous variables in this research are Bran…