Pengaruh Kelompok Referensi Terhadap Gaya Hidup Dan Keputusan Pembelian Hijab…

This study aims to find out how the influence of Reference Group on Lifestyle and Decision of Purchasing Hijab Rabbani in Pekanbaru City. The population in this study is the consumer Hijab Rabbani in Pekanbaru in 2017. Sampling technique using purposive sampling to obtain the number of research samples as much as 100 respondents. Data analysis was done by path analysis processed with SPSS progr…