Hubungan Komunikasi Pemasaran Terhadap Perilaku Konsumen Dalam Membeli Tanama…

The number of kiosks of ornamental plants in Kota Pekanbaru is growing very rapidly so that the owners of kiosks ornamental plants should do marketing strategy to win the competition. The purposes of this research are: 1) To know marketing communication done by the owner of ornamental plant business in Kota Pekanbaru. 2) To analyze the role of marketing communication to consumer's decision to b…