Sikap Dan Perilaku Konsumen Dalam Pembelian Keripik Cabe Ika Di Kota Dumai

ABSTRACT This study aims to analyze the attitudes and behavior of consumers in purchasing chili Ika chips in the city of Dumai. This research was conducted in Dumai City. The research method is a survey. The sampling technique was carried out using purposive sampling. The number of samples in this study were 96 samples with the criteria of consumers shopping at least 1x with a sample age of �…