Pengaruh Pelaksanaan Promosi Dan Citra Merek Terhadap Keputusan Pembelian Mob…

This research was conducted at PT. Dipo Internasional Pahala Otomotif Pekanbaru which is located on Jl. Jend. Sudirman No.230, South Tangkerang, Bukit Raya, Pekanbaru, Riau. This study aims to determine the effect of Promotion Implementation and Brand Image on Purchase Decisions partially and simultaneously. This study uses a quantitative descriptive analysis method with the SPSS program. …