Analisis Strategi Bauran Promosi Menggunakan Metode Epic Model Pada Produk Ne…

ABSTRACT This study aims to determine the Promotion Mix Strategy Analysis Using the EPIC Model Method on Nestle Dancow Fortigro Products in Pekanbaru City. The population in this study are all consumers who buy and use Nestle Dancow Fortigro products in the city of Pekanbaru. Meanwhile, 100 people were drawn as samples. The sampling technique in this study using this research was obtained …