Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Loyalitas Konsumen …

This research was conducted at the Grand Suka Hotel Pekanbaru located on Jl. Soekarno Hatta Kav.148 Pekanbaru, Riau. The purpose of this study was to determine the effect of service quality and corporate image on consumer loyalty in the case of Grand Suka Hotel Pekanbaru partially and simultaneously. In this research, the method used is descriptive quantitative analysis with SPSS program. …