CD Skripsi

Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Café Tong Susu Pekanbaru

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This research was conducted at Café Tong Susu Pekanbaru located on
Jalan Jend. Sudirman No.79, North Tengkerang, Kec. Bukit Raya, Pekanbaru City,
Riau. The purpose of this study was to determine the effect of service quality and
store atmosphere on consumer satisfaction at Café Tong Susu Pekanbaru partially
and simultaneously. In this research, the method used is descriptive quantitative
analysis with SPSS program. The population in this study is all consumers who made
purchases at Café Tong Susu Pekanbaru in the last year, 2020 as many as2.272
people. Where the sample in this study were all consumers of Café Tong Susu
Pekanbaru as many as 96 respondents. Data collection techniques through
questionnaires, types and sources of data using primary data and secondary data,
measurement collection techniques using a Likert scale.
From the data analysis which includes validity test, reliability test, multiple
linear analysis, determination analysis and significance test with t test test (partial),
and F test (simultaneous). The results of this study indicate that the results of testing
the first t test hypothesis, service quality on customer satisfaction, namely t count
(11,891)> t table (1,98552) meaning that service quality has a significant effect on
consumer satisfaction. Second, store atmosphere on consumer satisfaction is t count
(10,700) > t table (1,98552) meaning that store atmosphere has a significant effect
on consumer satisfaction. The results of the F test of service quality and store
atmosphere have a significant effect on customer satisfaction, namely count F count
(104,314) > Ftable (3.09). This means that advertising and store atmosphere
simultaneously have a significant effect on customer satisfaction at Café Tong Susu
Pekanbaru
Keywords: Service Quality, Store Atmosphere, Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.122 (0012)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2022

Deskripsi Fisik

xii, 115 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.122 (0012)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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