CD Skripsi

Pengaruh Promosi Dan Citra Merek Terhadap Keputusan Pembelian Pada Konsumen Produk Tepung Bumbu Mamasuka Pt. Jico Agung Pekanbaru

---

This research was conducted at PT. Jico Agung Pekanbaru, which is located on Jalan
Arengka II, Block H Avian Warehousing Complex No. 7 Kel, Air Hitam, Kec. Payung
Sekaki, Pekanbaru City, Riau. This study aims to determine the effect of promotion and
brand image on purchasing decisions partially and simultaneously. This study uses a
quantitative descriptive analysis method with the SPSS program. The population in this study
were all consumers who purchased Mamasuka PT. Jico Agung Pekanbaru in 2020 as many as
10,055 and samples from this study were 100 respondents from consumers of Mamasuka
Seasoning Flour PT. Jico Agung Pekanbaru. Determination of the sample in this study using
the Slovin formula, namely non-probability sampling technique with accidental sampling
technique.
Data analysis used validity test, reliability test, simple linear analysis, multiple linear
analysis, determination analysis and significance test with t test (partial test) F test
(simultaneous test). The results of this study indicate the results of the t-test hypothesis of the
Promotion Implementation of purchasing decisions, which is seen t count of 5.489> t table
1.660 and the significance means that the implementation of promotion is significant on
purchasing decisions. Second, the brand image on the purchase decision is t count3,954> t
table 1,660, which means that the brand image is significant to the purchase decision. F test
results of the implementation of promotion and brand image on purchasing decisions, namely
F count = 58.664> F table = 3.09
Keywords: Promotion, Brand Image, Purchase Decisio

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 04.121 (0083)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xi, 92 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 04.121 (0083)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

-

Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar