CD Skripsi
Strategi Pt. Pln (Persero) Ulp Lubuk Sikaping Kabupaten Pasaman Dalam Mengatasi Tunggakan Pelanggan
PT. PLN (Persero) ULP Lubuk Attitude, Pasaman Regency is a company
engaged in the distribution of electric power services, especially in the Pasaman
Regency area. To support the running of the company's operational activities and
to improve service to customers, it must be supported by a smooth flow of good
company income. However, with the existence of arrears in electricity accounts
from customers, especially household customers, which causes disruption of the
company's financial condition. The purpose of this study was to determine the
strategy of PT. PLN (Persero) ULP Lubuk Attitude, Pasaman Regency in
overcoming customer arrears and knowing the inhibiting factors encountered by
PT. PLN (Persero) ULP Lubuk Attitude Pasaman Regency in carrying out a
strategy to overcome customer arrears. The theory used in this research is the
strategy according to Hadari Nawawi. To answer these problems the researchers
used a qualitative and descriptive approach. In this study the authors used data
collection techniques in the form of interviews, observations, and documentation
and then analyzed based on research problems. The results of this study indicate
that the strategy of PT. PLN (Persero) ULP Lubuk Attitude, Pasaman Regency in
dealing with customer arrears has generally been implemented, but has not been
fully implemented effectively. The strategy of PT. PLN (Persero) ULP Lubuk
Attitude, Pasaman Regency in overcoming customer arrears include:
dissemination of invoices to customers, namely current customers, notification to
all customers using loudspeakers installed on mobile cars, conducting
socialization through social media, brochures and banners, recommending the
customers to migrate to prepaid / tokens, renew their supporting media, bring in
officers from house to house. There are obstacles in implementing the strategy of
PT. PLN (Persero) ULP Lubuk Attitude, Pasaman Regency in overcoming
customer arrears including conflicts with customers and the habits of customers
who are late in paying.
Keyword : Strategy, Arrears, Customers, Public Service
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