ABSTRACT Purchasing decisions made by consumers cannot be separated from the factors that influence and motivate consumers to make purchases. Research on consumer behavior in purchasing hydroponic vegetable products is important for marketing and product development. This research aims to determine consumer characteristics, analyze the influence of product, price, promotion, location and s…
ABSTRACT Oil palm is one of the plantation crops that plays a role in the welfare of the people and the Indonesian economy. Oil palm development provides benefits in the form of increased income for planters and their families. Oil palm plantation income that is able to meet the living needs of planters is important so that the welfare of planters and their families can be enjoyed sustaina…
ABSTRACT Palm oil is a superior commodity that has great potential for the development of the Indonesian economy. The growth of palm oil in Indonesia is so rapid that it has an impact on the national economy. The Indonesian government also issued the basic regulations regarding ISPO which are contained in Presidential Regulation (Perpres) Number 44 of 2020. Applying for ISPO certification must…
ABSTRACT Keritang District is one of the coconut production centers in Indragiri Hilir Regency, Riau Province. However, community coconut plantation farming in Indragiri Hilir Regency in recent years has experienced several problems, namely a decrease in land area and coconut production, fluctuating coconut selling prices, and the absence of extension institutions and farmer groups, whic…
ABSTRACT The development of rice crops in Kuok District is carried out through agricultural extension activities. The extension program that has been planned has several obstacles in its implementation that come from extension activities and farmer behavior. This study aims to analyze the role of agricultural extension in Kuok District, analyze the behavior of rice farmers in Kuok District…
ABSTRACT Household food security is one of the important elements in national development and community welfare which is measured through one indicator, namely based on total expenditure consisting of food and non-food expenditure. This research aims to see the condition of food security of food farmer households, based on the analysis of the share of food and non-food expenditures of food…
ABSTRACT According to Article 1457 of the Civil Code, a sale and purchase agreement is an agreement between a seller and a buyer in which the seller binds himself to transfer his ownership rights to an item to the buyer, and the buyer binds himself to pay the price of the item. One of the actions of the buyer that can harm the seller is such as frequent defaults, the actions of buyers who plac…
ABSTRACT Pagaruyung Village is located in Tapung District, Kampar Regency. Smallholders in this village partner with KUD Hasrat Jaya and have successfully replanted oil palm in 2022.This success was done without the intervention of agricultural extension workers, especially those in the plantation sector. Although the relevant agencies provided assistants, their role was limited to supervising…
ABSTRAK Penelitian ini bertujuan untuk: 1) Mengetahui karakteristik petani swadaya dalam pelaksanaan peremajaan sawit rakyat (PSR) di Kecamatan Tapung Kabupaten Kampar, 2) Menganalisis persepsi petani swadaya terhadap pelaksanaan peremajaan sawit rakyat (PSR) sesuai GAP, 3) Menganalisis persepsi petani swadaya terhadap aspek-aspek yang menjadi pertimbangan petani dalam melakukan PSR, 4) Men…
ABSTRACT Law enforcement is a means of realizing the law that the law maker aspires to. The creation of legal certainty and related to justice. Street vendors (PKL) have an important role in the urban economy, especially in densely populated cities like Pekanbaru. Pekanbaru Mayor Regulation No. 100 of 2015 concerning Management and Empowerment of Street Vendors was issued with the aim of reg…
This study aims to analyze the effect of social media marketing on willingness to buy through brand awareness as an intervening variable in Tokopedia e-commerce among Riau University students. The research method used is descriptive quantitative. The population of this study were active users of Tokopedia and social media at Riau University. A sample of 100 respondents was selected using a non-…
The purpose of this study was to determine the effect of consumer ethnocentrism and perceived quality on purchasing decisions for Wardah cosmetic products at Guardian MTC Pekanbaru. The research approach used is a quantitative approach. All Wardah cosmetic consumers who have bought at Guardian MTC Pekanbaru are the population in this study. The sample used was 100 respondents who were obtained …
This research aims to understand e-commerce and financial technology on the income of MSMEs in the fashion sector in the case of traders in Padang Panjang Central Market. Micro, Small and Medium Enterprises (MSMEs) are business units run by individuals or groups. With the development of technology today, MSMEs can do various ways to increase their income, such as using e-commerce and financial …
This research examines the influence of organizational culture and transformational leadership style on organizational commitment through work motivation as an intervening variable. This research aims to find out how organizational culture and transformational leadership style influence organizations through work motivation as an intervening variable. This research uses a research method in the…
The aim of this research is to find out how to calculate break even points in profit planning and what the level of margin of safety is. This type of research is descriptive research with a quantitative approach. The type of data used is secondary data in the form of financial reports obtained from PT. Perkebunan Nusantara V Pekanbaru. The research results show that company (1) was at the break…
This research aims to determine the effectregarding the influence of organizational culture and motivation on employee loyalty through employee satisfaction as an intervening variable in a study of employees of the Swiss-Belinn SKA Hotel Pekanbaru. The research method used in this research is descriptive research with quantitative methods. The population in this study were all employees of the …
Production of bitter melon chips in Home Industry Permata Foods is still facing several problems due to lack of identifications on the supply chain and partnership between supplier and distributor, added value of proccessing bitter melon into chips, and recommendations for improving the agroindustrial business performance has not been identified. The aimofthis research is to identify product, f…
This research was carried out at the Trubus Pekanbaru Store. The Trubus shop has implemented several marketing mix strategies including: selling quality products at affordable prices, having a comfortable place and various attractive promotions such as cashback for loyal Trubus shop customers. The purpose of this research is to identify customer characteristics in the Trubus Pekanbaru agricultu…
Sugar palm (Arenga pinnata Merr) or also often known as the enau tree, is a type of palm plant that has many benefits. The uniqueness of Siambul Village is that there are still many indigenous people from inland tribes, namely the Talang Mamak (Old Malay) tribe. One of the characteristics of rural communities is that their lives are very dependent on agriculture as the main source of income. Th…
This study examines the impact of agricultural extension services on horticulture farmers in Marpoyan Damai District, Pekanbaru City. These farmers contend with challenges such as limited capital, land availability, fluctuating prices, market competition, and a lack of knowledge and skills. The study has three main objectives: to describe the characteristics of the farmers, to analyze the role …