Pengaruh Pemanfaatan Media Sosial, Kreativitas, Dan Pemahaman Akuntansi Terha…

ABSTRACT This study aims to test and analyze the Influence of Social Media Utilization, Creativity, and Accounting Understanding on the Sustainability of Millennial Micro, Small, and Medium Enterprises in the City of Pekanbaru. This study uses a quantitative approach with primary data that uses a questionnaire as a data collection method measured using the Likert scale. The population in t…