CD Skripsi

Saluran Pemasaran Tandan Buah Segar (Tbs) Kebun Kelapa Sawit Swadaya Di Desa Lubuk Bendahara Kabupaten Rokan Hulu

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ABSTRACT
The differences in marketing channels in Lubuk Bendahara Village can lead to variations in the prices received by farmers and marketing institutions, ultimately affecting the income of oil palm farmers. This study examines the marketing institutions, marketing channels, and marketing functions of oil palm, as well as the marketing costs, marketing margins, marketing profits, and marketing efficiency of Fresh Fruit Bunches (FFB). These questions have been explored and discussed in this paper to find answers and solutions for farmers in choosing the most profitable marketing channel for selling FFB. The objectives of this research are (1) to analyze marketing institutions, marketing channels, and marketing functions, and (2) to analyze marketing costs, marketing margins, marketing profits, and marketing efficiency. The research was conducted in Lubuk Bendahara Village, Rokan Hulu Regency, using a survey method. Sampling was done through purposive sampling, with the criteria being farmers who own oil palm plantations aged 8-18 years, totaling 62 respondents. The results show that there are four FFB marketing channels: Channel I: farmer – PKS (Palm Oil Mill), Channel II: farmer – collector – PKS, Channel III: farmer – RAM (Local Trader), and Channel IV: farmer – collector – RAM – PKS. Channel I has a marketing cost of Rp49/kg, with farmers receiving a margin of Rp48.50/kg and a profit of Rp3,122/kg, and a marketing efficiency value of 1.53 persen. Each marketing channel has varying marketing costs, margins, profits, and efficiency levels. The lower the marketing efficiency value, the more efficient the marketing channel. Channel I is the most efficient, with the lowest efficiency value of 1.53 persen compared to the other channels.
Keywords: Marketing channels, fresh fruit bunches, independent oil palm plantations

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2106111134

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – AGRIBISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2106111134

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Agribinis

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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