CD Skripsi

Segmentasi Pasar Konsumen Di Pt. Veronicca Putri Meutuah Tour And Travel Pekanbaru

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This study aims to determine Consumer Segmentation at PT. Veronicca Putri Meutuah Tour and Travel Pekanbaru. The population in this study were consumers who bought flight tickets in the 2016-2019 purchase period, totaling 14,318 tickets sold. The number of samples used was 100 people using the Slovin formula. Data collection was carried out using qualitative descriptive methods using survey sheets (questionnaires), observations, interviews and documentation. The results of this study indicate segmentation is divided into 4 aspects according to Kotler 1992 in Sunyoto 2012: 57-62 namely geographic segmentation, demographic segmentation, psychographic segmentation and behavioristic segmentation. With the demographic segmentation variables, behavior and geography are very significant in the grouping of consumers in PT. Veronicca Putri Meutuah. And the results of the survey sheet have been tested using a measuring instrument that is the validity test and reliability test with the results of the questions asked to consumers have proven to be valid and reliable.

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Disponibilidad

Información detallada

Título de la serie

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Localización física

01 07.120 (0004)

Editorial

Pekanbaru : Universitas Riau – FISIP - Usaha Perjalanan Pariwisata., 2020

Descripción física

xi, 82 hlm.: ill.: 29 cm

Idioma

Indonesia

ISBN/ISSN

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Clasificación

01 07.120 (0004)

Tipos de contenido

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Tipos de medios

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Tipos de soporte

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Edición

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Materia(s)

PARIWISATA

Información específica

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Mención de responsabilidad

ELFITRA

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