CD Skripsi

Pengaruh Green Accounting, Literasi Keuangan, Penggunaan Social Commerce, Dan Peran Pemerintah Terhadap Keberlanjutan Usaha Mikro Kecil Menengah (Studi Empiris Pada Pelaku Usaha Mikro Kecil Menengah Kecamatan Bangkinang Kota Kabupaten Kampar)

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In reality, business actors in Kampar Regency are still experiencing various problems. This should be a driving factor for the regional government of Kampar Regency in maximizing MSME development to achieve business sustainability. Many factors affect business sustainability in MSMEs. These factors include Green Accounting, Financial Literacy, Use of Social Commerce and the Role of Government. This study aims to test and analyze the effect of Green Accounting, Financial Literacy, Use of Social Commerce and the Role of Government on Business Sustainability in micro, small and medium enterprises (MSMEs) in Bangkinang Kota District, Kampar Regency. The population in this study were MSME players recorded at the Ministry of Industry, Kampar Regency, totaling 2042 MSMEs. The sampling technique in this study used incidental sampling techniques and obtained 341 respondents from distributing questionnaires. The data processing method uses multiple linear analysis methods. The results showed that Financial Literacy and the Use of Social Commerce had a significant effect on business sustainability. Meanwhile, Green Accounting and the Role of Government have no effect on business sustainability in MSMEs in Bangkinang Kota District. From the results of this study, MSMEs in Siak Regency should understand Financial Literacy, the use of social media and Green Accounting in their business and the Government can play a greater role so that MSMEs can further develop their business.

Keywords: Business Sustainability, MSMEs, Green Accounting, Financial Literacy, Government Role and Social Commerce

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สภานภาพ

Detail Information

ชื่อชุด

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เลขหมู่

2002135932

ผู้จัดทำ

Pekanbaru : Univerisitas Riau - FEB - Akuntansi., 2024

ลักษณะวัสดุ

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ภาษา

Indonesia

ISBN/ISSN

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หมวดหมู่

2002135932

Content Type

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Media Type

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Carrier Type

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ครั้งที่จัดทำ

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หัวเรื่อง

Akuntansi

ชื่อเรื่องเพิ่ม

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Statement of Responsibility

Vina

Other version/related

เอกสารดิจิทัล

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