CD Tesis

Pengaruh Harga, Persepsi Kualitas, Dan Green Product Terhadap Keputusan Pembelian Pertalite Di Kota Pekanbaru

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The current problem of global warming has become one of the important issues of all countries, especially in developing countries like Indonesia. One of the issues causing global warming is the presence of lead from the use of fossil fuels (Fuel Petroleum). Therefore, many developed and developing countries today have been switching to use fuels that are more environmentally friendly.
One of these environmentally friendly fuel products is pertalite, with all the advantages of the product compared to premium fuel, but of course at a higher price than premium. Therefore this research wanted to know about influence of price, perception of quality, and green product to decision of purchase of pertalite in Pekanbaru
This research was conducted in Pekanbaru City, especially at gas station Arengka II NO.14.282.683, Arengka I No. 14,282,636, Arifin Achmad No.14.282.661, Arifin Achmad No.14282.635, SPBU Jalan Riau, no. 14,282,6114, SPBU Jalan Sigunggung No.13.282.611. The sample used is as much as 200 respondents. Techniques Data collection used is a questionnaire with Likert scale. The analysis used is multiple linear regression, with the help of SPSS 17.00 for windows.
Based on the results of research, then there is Influence Price, Quality Perception, And Green Product Against Decision Purchase Pertalite In Pekanbaru City, either simultaneously or partially. Therefore the government should pay attention to the price of pertalite throughout Indonesia, based on the program of Indonesian republic president applying the price of fuel one price. So there is no price imbalance in all parts of Indonesia.
Key words : Price, Quality Perception, Green Product, And Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 220 (0066)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xiii, 145 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 220 (0066)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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